On the attack: The role of negative campaigning
Check out More Sex, Lies and the Ballot Box: Another Fifty Things You Need to Know About British Elections, which includes a chapter on negative messaging in election leaflets.
Revealed: The party with the most negative election campaign
Leaflets from Labour and the Liberal Democrats were the most likely to contain negative messages, while UKIP and Greens tended to avoid criticising their opponents.
Unpopular leaders missing from 2015 leaflets
Cameron featured more prominently in 2015 general election leaflets than Miliband, but both Cameron and Clegg appear in far fewer leaflets than they did in 2010.
Throwing stones from a glass house
Parties often claim to run positive campaigns, but the majority of the 2010 general election leaflets contained negative appeals.
Leaders, likeability, and leaflets
An analysis of 2010 general election leaflets suggests that parties take into account the likeability of their leader when designing election leaflets.